McDonalds Standardisation of Products

McDonalds Standardisation of Products Should marketers attempt to standardize their products and marketing communications so as to minimize the costs of doing business internationally? Or should they adapt their products and messages depending on the market in which they wish to operate? Students should provide suitable examples from the academic literature and your own business knowledge when responding to the question. In the case of this question students may want to consider the arguments of Theodore Levitt, especially when he argued against the marketing concept, stating that firms should standardize their products to obtain maximum economies of scale in production. There have been numerous critiques of this position, with other academics arguing that products have to be adapted to local conditions for a host of reasons, such as avoiding creating offence in the marketing of certain products in countries where religious codes do not sanction certain forms of consumption. The key case study to illustrate such adaptation, among many others, is MacDonalds. INTRODUCTION: With ever increasing improvements in transport, communications and reduced trade barriers, international trading which was once considered a luxury is now a necessity in many sectors (Vrontis et al., 1999). Once the decision to venture into international markets has been taken, there are two broad strategies, which can be adopted. A fundamental strategic decision has to made immediately as to whether to employ a uniform marketing mix (standardisation strategy) as part of a global strategy or whether to adjust the marketing mix and strategies (Adaptation strategy) to take account of the unique characteristics of each local market (Vrontis and Vronti, 2004). The debate over standardisation versus adaptation of marketing strategy in international markets has been intense and has gone on for a long time. The focus of this intense argument has been whether marketers at international or global level should standardise their products and communications to all markets within which they opera te around the world or whether the products and communication should be adapted or tailored to reflect varying infrastructure, cultural and behavioural dimensions associated with different markets in the global arena. Both sides of the debate have been addressed in the marketing literature over the years, with arguments offered as to why an emphasis on standardisation rather than adaptation should be pursued and vice versa but no definitive outcome of this debate has emerged (Douglas Craig, 1986; Vrontis, Thrassou Lamprianou, 2009). McCarthy (1975) introduced the concept of marketing mix or 4 Ps (product, price, promotion and place and firms have based their marketing plans on this to gain competitive advantage. However with particular attention to services marketing Fifield and Gilligan (1996) identified three additional variables, which then became an integral part of the marketing mix and which has become popularly known as the 7Ps namely product, place, price, promotion, people, process and physical. The Marketing mix has been used as the basis of marketing plans and therefore it is employed in the provision of goods and services whether a company uses globalisation stategy standardisation strategy or both. This essay will discuss the globalisation of markets and will dwell particularly on the marketing strategies used by firms once they decide to enter international markets. The broad strategies of standardisation of the marketing mix on one hand and the adaptation of the marketing mix on the other hand will be highlighted. Finally, the contingency strategy which is the combination of both the standardisation and adaptation strategies will be discussed and will be and justified as the best to be considered by marketers. Globalisation Globalisation is a widely used term and as such is defined in many different contexts. Walker and Fox (1999) define globalisation as the global integration of the financial markets and argue that the process of financial globalisation is the most important part of the process of globalisation. Neuland and Hough (1999) see globalisation as the interconnectedness of the world economy. Gill (2000) define globalisation as the reduction of transaction cost of transborder movements of capital and goods and hence of factors of production and goods. Redding (1999) defines globalisation as the increasing integration between the markets for goods, services and capital and at the same time the breakdown of borders. Braibant (2002) says that the process of globalisation not only includes opening up of world trade, development of advanced means of communication, internationalisation of financial markets, population migrations and more generally increased mobility of persons, goods, capital, data and ideas but also includes infections, diseases and pollution. In addition to these terms Goldberg (1983) observed that: Many transnational companies have grown so large that their size exceeds that of some nation-states. Thus they could override, neutralize, or even counteract the political will of a nation state. The facilitation of the global market in the form of transport and communications improvements and reduced trade barriers and others has led firms to go global in order to gain competitive advantage and survive. Ohmae (1989) states that large companies must become global if they hope to compete and they must change from companies that treat their foreign operations as secondary, to companies that view the entire world as a single borderless market. Levitt (1983) suggests that as markets become increasingly similar and more global, the key to success lies in the ability to globalise. Additionally there are a variety of motives underlying a firms decision to trade globally such as the ability to extend the life cycle of their product in a phase of a mature domestic market and escape from increasing levels of domestic competition (Vrontis Vronti, 2004). Going global is therefore a necessity due to the reasons given and firms who are capable of expanding globally take the opportunity. However among the issues to consider before moving to the international market is the need to adopt the appropriate marketing strategy in order to achieve the aim of making such a move. The marketing strategies that is being considered are standardization and adaptation. , and adaptation where products and communications are adapted or tailored to reflect varying infrastructure, Globalisation of markets Standardisation and Adaptation According to Levitt (1983) and Ohmae (1989) standardisation refers to where firms operating at the global level attempt to standardize their products and communications to all markets within which they operate around the world. Proponents of global standardisation such as (Levitt 1983; Ohmae, 1989) argue that a corporation should operate as a single entity selling the same items everywhere in the same way. They believe the world is increasingly homogenised in its consumer requirements and that the force driving this process is technology, which has facilitated communication, information, capital, transport and travel. The rise of global media giants such as MTV, CNN etc lend weight to the notion that communications technology is the major negotiator of convergence of human preference in that technology facilitates the global spread of promotional messages resulting in homogenisation of consumer tastes across the world. Levitts (1983) notion of homogenisation of consumer taste refers to a worldwide desire for modern, low priced, world-standard and dependable products from the modern world. For example Levi Jeans paid $550,000 for one series of TV commercials to use around the globe for advertising and promot ion of its jeans (Jeannete et al., 1998). This trend would appear to make possible the application of uniform (standardisation) marketing mix strategies across global markets (Levitt, 1983: Ohmae, 1989). In addition, marketing program standardisation would allow for economies of scale and scope in production and marketing, cross-subsidisation (using financial results resources accumulated in one part of the world to respond to competitive challenges in another), easier control and coordination of marketing activities, transfer of marketing know-how, and a uniform brand image across borders (Douglas Craig, 1986; Levitt, 1983). It has also been noted that marketing program standardisation becomes particularly viable if firms can identity global market segments with common tastes and preferences such as teenagers, working women, and affluent people or a cluster of countries that share similar macro-environmental characteristics (Douglas Wind, 1987). Levitt (1983) distinguishes between the multinational corporation which he states operates in a number of countries and adjusts its products and marketing practices in each resulting in relatively high costs and the global corporation which operates as if the entire world were a single entity, the same things are sold in the same way everywhere. He further argues that this supposed converging preference structure makes it necessary for all corporations to standardise their product offerings and marketing activities in order to stay competitive. Levitt (1983) further states that the difference between the two corporations is that global corporation which in his view is the better one treats the world as composed of a few standardised markets rather than many customised markets. According to Levitt (1983) standardisation becomes necessary, a natural condition for the survival of the corporation. The following quotes strengthen his assertions: The commonality of preference leads inescapably to the standardisation of productsà ¢Ã¢â€š ¬Ã‚ ¦ (ibid.,p.55) Selling a line of products individually tailored to each nation is thoughtless..(ibid.,p.61) Companies that do not adapt to the new global realities will become victims of those that do..(ibid.,p.65) McDonalds, Coca-Cola, Nikes trainers, Levis jeans have all crossed global borders but there is evidence of tailoring of communications message, (Vignali, 2001). According to the same author, brand name, product characteristics, packaging and labelling are the easiest of the marketing mix to standardise. On the other hand, adaptation refers to the marketing strategy where the products and communications are adapted or tailored to reflect varying infrastructure, cultural and behavioural dimensions associated with different markets in the global arena (Britt, 1974; Buzzell, 1968; Douglas Wind, 1987). Proponents of adaptation, although acknowledging the potential benefits of a standardised marketing strategy point out its weakness of significantly undermining a firms foreign market position. This is because despite globalisation, national value systems and traditions persist. Furthermore product purchase and usage patterns are not identical across national borders because consumers respond differently to different advertising appeals (Keegan, 1969). (Czinkota and Ronnekan, 1995; Vrontis 2003) emphasises the various differences evident in international markets and urge multinational companies to adjust the marketing mix elements and marketing strategies. He further states that the advantage of specific marketing mix approach is that strategy is tailored to suit local market needs while flexibility and responsiveness are maximised and believes that marketing orientation is achieved at an optimal level. This in turn calls for changes to promotional campaigns, product features, price and distribution thereby adjusting wholly utilisation strategy without rendering the marketing mix ineffective (Zou Cavisgil, 2002). Consequently firms need to adjust their marketing programs to suit local needs and adequately respond to various environmental forces. Products such as McDonalds, Coca-Cola, Nikes trainers, Levis jeans have all crossed global borders but there is evidence of tailoring of communications message, (Vignali, 2001). Contingency Strategy: A number of scholars have proposed a contingency perspective for international marketing arguing that neither adaptation nor standardisation is feasible and that in reality neither of these polarised views is feasible or desirable and that in fact the two co-exist (Vrontis, 2003; Zou Cavusgil, 2002). Culture has been identified as a barrier in relation to the suitability of the product in particular local markets (Czinkota et al., 1995). This is echoed by Vrontis, (2003) who argues that the huge costs involved inhibit the use of any one strategy in an absolute manner but suggests that international marketers should have to search for the right balance between standardisation and adaptation in the order and extent of globalisation of the business and adapt the organisations response accordingly. The author called his new modelling approach the AdaptStand Process which he used in the Levi Jeans brand case study (Vrontis, 2003). Taylor (1991), supporting the view that firms should use both internationalisation and globalisation elements to create competitive advantage emphasises the notion that corporations should think global and act local coined Glocal by Ohmae (1989). Some of the companies that have successfully adapted their marketing mix to achieve glocalisation include McDonalds and Levi Jeans. McDonald for instance embraced and adopted the concept of think global, act local and has successfully adapted its marketing mix to a local environment in order to meet and the challenges posed socio-economic -cultural, political-legal, demographic (Vignali, 2001). Explaining further with the marketing mix and considering the case of product McDonald, while aiming at creating standard food items that taste the same across the whole world realises that standardisation brings cost savings. The company however acknowledges that the ability to adapt to an environment ensures success (Vignali, 2001). McDonald adapted its product because of religious laws and customs in some countries. For example in Israel the company avoided dairy products and beef in the case of Hindus in India and also pork in the case of Muslims. Calantone et.al.(2004) state that adaptation of a product is a core aspect of customising and to be successful in the market, the firm has to satisfy the customer wants and needs better than the competitors in that environment. MacDonald main course however remains the same across the world, that is burger/sandwich, fries and a drink. Quality control and standards are consistent throughout all McDonald outlets to ensure the same standard and quality starting from suppliers through to food preparation (Vignali, 20 01). In the case of Levi Jeans, females in Islamic countries for example are discouraged from wearing tight fitting jeans which is the favourite of their American counterparts (Czinkota et al,, 1995). It is therefore evident that fit design and style of jeans need to be adapted to meet requirements of the local buyers. Relating the contingency strategy to the marketing mix place, McDonalds expansion into international markets is based on ownership, franchises and joint ventures. Its strategy is open as many restaurants company owned and operated rather franchised or joint ventures to reduce competition. In 1998 McDonald had over 24500 restaurants in 116 countries showcasing its level of globalisation but also operationally showing a Glocal focus as it shares ideas, best practices and human resources across borders further enhancing its competitive advantage and strengthening its leadership position (McDonalds Corporation, 1998) In the case of price, while it is accepted that one of the benefits of standardisation is savings in cost McDonalds pricing strategy is focused on localisation rather than globalisation.It not only implements different pricing strategies for different countries but also attains its market objective to increase its market share by ensuring the right price for the right market (Vignali, 2001). The McDonalds pricing policy takes into account factors, firstly the demand and perception of price by the consumer in comparison to similar products from rivals and would then set its prices taking into account other food purveyors in each country. Secondly the McDonalds pricing strategy takes into account the stage in the life cycle of their product in each country before setting the price, For example, in the USA, the product is in maturity to decline stage and McDonalds price will be lower than the price set for Japan which is in the growth to maturity stage (Vignali, 2001). Adapting prices t his way allows McDonald to recover lost revenues in the USA while maximising profits in the Japanese market. McDonalds Corporation sponsors many sports nationally for example in basketball, racing and globally for example the Olympic Games and the World Cup. It employs standardisation for advertising its brand in many countries across the globe showcasing sports personalities but localising the advertising tactics by using top footballers from each country. The effect of this is that standardisation and consistency of the brand is achieved globally while localisation of advertising a particular top football personality makes the advertising campaign more effective and successful in capturing customers and market share away from competitors (Vignali, 2001) Levi Jeans faced competition from prevailing substitute products and therefore had to raise the quality of its jeans while adjusting its price to fight lower prices, counterfeits and substitute products in the local markets (Vrontis and Vronti, 2004) Advertising When it comes to people McDonalds policy on staffing issues is to blend US human resources practices with host country norms by first investigating and understanding the host countrys labour laws, and conditions of work including working times. The benefit of this is that blending of corporate and local cultures in the workforce and at the same time forcusing recruitment policy on the local community while promotion is from within globally. The objective is to have consistency in terms of people management and development and standardisation with a local focus on the labour and cultural norms in each country in order to achieve loyalty and also the best customer service (Vignali, 2001) If the process is considered, food preparation is the same the world over and must meet McDonalds strict standards and demands This includes suppliers and franchisees as well. For example kitchen layouts are identical globally and there are specific dimensions for fries, meat, Big Mac and buns (Vignali, 2001). Standardisation is also evident globally at the tills which display symbols of the food items instead of numerals or words to eliminate language translation barriers. Local adaptation is shown as the restaurants in different countries have slightly different meals. Physically McDonalds penetrated international markets through franchising but the layouts of these restaurants are almost identical in every country. from kitchens to staff uniforms, display signs, the slogans and the friendliness of the staff world-wide epitomize standardisation (Vignali, 2001). Local adaptation is apparent as different international restaurants adjust to suit local conditions for example in China, where interior walls are decorated with posters and slogans emphasising family values. CONCLUSION: The essay discussed globalisation and internationalisation with special reference to the strategy firms used to enter the international market. Two main strategies is identified. The first relates to whether firms should standardise their products and communications to all markets within which they operate around the world and the second is whether the products and communication should be adapted or tailored to reflect varying infrastructure, cultural and behavioural dimensions associated with different markets in the global arena. The standardisation-versus-adaptation debate for pursuing marketing strategy in international or global markets has received considerable attention for decades. It has been shown why supporters of standardisation such as Levitt (1983) feel that a corporation should operate as a single entity selling the same products everywhere in the same way. The argument is that that the world is increasingly becoming homogenised in its consumer tastes and requirements and that the force driving this process is technology, which has facilitated communication, information capital, transport and travel. The author also considered how the benefit of economies of scale and scope could lower costs to the advantage of the investor. However other scholars argument that the cost savings to be made from standardisation should not be the mauor consideration is very valid. According to the proponents of Adaptation,, the cultural, social and legal settings in some countries makes it impossible to compete successfully in all countries offering the same products and services (Vrontis, 2003). Adaptation is seen to override standardisation due to the importance attached to thge need to adapt to the peculiarities of the home country. However it has been clearly shown that, neither standardisation nor adaptation is the best solution. Rather standardisation and globalisation co-exist and do not operate in isolation. Therefore while corporations can standardise their brands globally, some aspects of their marketing mix must be adapted so that their products and services suit and satisfy the needs, wants and tastes of customers in different countries if they are to create a competitive advantage and increase market share in international markets. The McDonalds and Levi Jeans marketing mix show that these two corporations embraced the notion of glocalisation i.e. combining globalisation and internationalism in order to remain competitive, penetrate international markets, increase their market share. It is therefore not surprising that they have become leading brands internationally in their respective industries. .

Ethics implications of production facilities

Being in a rural location, Facility A has ethics implication if it would provide tax incentives and exempted restrictions to a large and hi-tech firm (Herley Industries 2007).   The local population may demonstrate rallies and lobbying that would gradually lead to Manychip having equal-footing with similar companies.   Manychip must verify if the location provides incentives for manufacturing in equal footing rather than arbitrarily. When the firm decided to locate in Facility B, it will expose its labor practices to international organizations due to practice of child labor.   Although cost efficient, Manychip will confront a whole new operating environment and culture that can undermine its quality and efficiency derived in developed countries.   Manychip must identify if laborers in this facility are qualified to meet their present quality criteria, potential reduction in value from the market when identified as using child labor and value-added in tariff-free distribution. Similar essay: Disadvantages of Ethical Business Practices In Facility C, Manychip can acquire its quality standards however with higher labor costs, tax and restrictions.   The company’s margin can be narrowed which can affect funding in its research and development.   On the other hand, Manychip has ample experience in operating in metropolitan environments and local regulations that it can used to minimize business risk. There are three location analysis techniques to aid Manychip in choosing the best alternative; namely, location factor rating, center of gravity and load-distance (Bose 2002).   Load factor rating is a technique that closely resembles location evaluation above.   The difference is that it attached weights to location factor totaling to 100% (e.g. labor pool and climate, proximity to suppliers, wage rates, community environment, etc.) depending on their important to a company (i.e. wage rates = 30%). The location that will be chose is the one that has the highest rank.   The second and third technique focus on providing the minimum transportation costs to a firm.   For example, center of gravity computes for straight-line coordinates where the company must locate its facility.   In contrast, load-distance combines the aspect of load where the location facility will be appraised based on its capacity to offer minimum load and minimum distance.   This technique will also compute specific coordinates where the firm will construct its facility. References Bose, R. (2002).A model for location analysis of industries. Esri. Retrieved August 6, 2007 from http://gis2.esri.com/library/userconf/proc02/pap0449/p0449.htm Herley Industries (2007). Two Herley Industries, Inc. Manufacturing Facilities Suspended by the U.S. Federal Government. Yahoo! Finance. Retrieved August 6, 2007 from http://biz.yahoo.com/prnews/070627/new050.html?.v=12

Dmt

It’s said to be the spirit molecule, for some it’s listed on the D. E. A’s schedule I list for illegal drugs and for others it’s been used in rituals throughout our earth’s history. Why haven’t we been informed about one of the US’s most illegal substances? Wouldn’t it help people make the right decisions when it comes to â€Å"experimenting† with life’s vices like the publics knowledge of heroin, cocaine, LSD and so on? Where did DMT come from and what is its purpose? Based on user accounts, FDA regulated studies and documentaries involving indigenous peoples in South America some of these questions were answered with even more interesting ones raised. Shamanic rituals throughout the Amazon region called for a special potion referred to as ayhuasca, a combination between a DMT containing plant and a â€Å"monoamine oxide inhibitor† which is a special chemical that allows the DMT to avoid digestion by the stomach and reach the bloodstream. There is evidence stretching back to 2130 BC supporting the fact that these rituals have been passed down and adopted by people living today. A pipe made out of puma bone of that time period was discovered and tested positive for DMT. An example of vegetation containing this chemical is pure inner root bark of the Mimosa Hostilis plant, and it’s used for its DMT properties for several reasons by Shaman; entering altered states of consciousness, shamanistic healing, meditation, spiritual exploration and mystical insight. DMT stands for Dimethyltryptamine. It is found in thousands of plant species across the world and in trace amounts in mammals. It is a type of tryptamine along with other natural occurring ones such as serotonin and melatonin. Its natural function in the human body is unknown, but it is produced in out pineal gland and can be found in our spinal fluid, urine, and blood. Our brain is one of the most complex items in our worlds known existence and for the most part it is highly accurate when it releases hormones and chemicals. Studies performed by Dr. Rick Strassman at the University of New Mexico, in which subjects were injected with doses of DMT, show strong correlation with other user accounts and interviews with shaman in brazil. The experiences are remarkably similar, the person who injects, smokes, snorts or eats DMT claim to encounter alien entities, or godly figures. Smoking the substance has been determined to cause the greatest effect, episodes lasting only from about 15-30 minutes. To the person under the effect of DMT it feels a lot longer than that, claims that it lasts for hours. One â€Å"toke† from a pipe and in a matter of seconds you are catapulted into another dimension, realm, world or form as described by account holders.

Similarities And Differences Between Jane Eyre And Matilda

Jane Eyre and Matilda are two classic novels that have been turned into theatre productions with very similar plots in ways. Jane Eyre and Matilda both feature an underprivileged, young lead female that escapes the harsh realities with the wonderful world of books and knowledge. Both tell the stories of young, independent women that never see themselves as victims, but overcome their unfortunate circumstances without sacrificing their self-worth and dignity. However, the ways in which two plays are turned into stage adaptions are very peculiar from one another. What makes the reproduction of renowned novels burdensome is the nature of contemporary theatrical production, which demands subtle and courageous adaptions to a worldly and†¦show more content†¦On the other hand, Jane Eyre is on the complete opposite spectrum by using minimal props and physical theatre, and requiring performers to play many parts in the simple, yet dynamic performance. Charlotte Bronte’s Jane Eyre is known as a classic novel due to its disturbing, thrilling and intense love story between Jane and Mr. Rochester and dark secrets about former lovers. What put this novel above and beyond at its time was Bronte’s complex characters and Jane’s pursuit for independence and her ability to question authorities, which was unheard of. Bronte’s novel was a bold statement when published and this bold adaption of Jane Eyre is exactly what one would hope for after encountering the novel. The use of minimal props allows Bronte’s message that she conveyed in her novel to shine through by allowing for less distractions in these complex characters. However, the use of physical theatre can be very difficult to execute with certain aspects, and one of those is Pilot, Mr. Rochester’s friendly companion. In the performance, played by Paul Mundell, every time Mundell switched characters to Pilot a hushed chuckle would fill the walls of the theatre. In the nov el, Pilot’s protectiveness and obedience to Rochester are not as humorous as they were in the theatre. However, other aspects of the novel are enhanced beautifully from the novel with the use of physical

Effects Of Energy Drink Consumption On All Age Groups Are...

Based on data obtained from limited English sources dated 2005 to 2010, energy drinks have become more popular among teenagers and young adults (Rath, 2012). SixWise.com’s (2008) article â€Å"What is really in a hot dog?† provided evidence that just because the product is purchased by the public does not automatically mean it is beneficial long term (Wyrick). This new craze of energy drinks has the world consuming them at a staggering rate. The debates concerning the effects among energy drink consumption in all age groups are real and impacts most of us in some shape or form. Some people will argue there are benefits found in some of the ingredients that enhance the psychological and physiological mental and cognitive performances such as†¦show more content†¦When consumers substitution water with an alternative fluid, it has to be approached with extreme caution. Such is the case when the alternative fluid is an energy drink. When water is replaced with an e nergy drink, the timing of the energy drink intake and the amount of energy drink intake must be clearly understood by the consumer (Attila Cakir, 2011). The consumer has to be aware that they are depriving and harming the human body in the short term as well as the long term impact to a person’s life with this type of substitution. Energy drinks are comprised of the following primary ingredients: caffeine, sugar, ginseng, taurine, and guarana. Caffeine is the most commonly used legal drug in the world that does not discriminate among the races, ethnicity, or gender groups. Babu et al. (2008) stated that a lethal dose of caffeine in a healthy adult can range from 5 - 10 g with 9 - 28 mg of caffeine per ounce in an energy drink (Rath, 2012). The human body does not block caffeine. The body acts like a sponge and absorbs caffeine and then quickly distributes it throughout the body (Rath, 2012). Individuals have the tendency to excessively consume caffeine. The caffeine when combined with sugar can cause psychological and physiological effects in people such as mild to moderate euphoria. Drinking one energy drink is not considered excessive. Drinking two or more drinks in a day is considered excessive. The second

Academic Development Higher Education and Learning Plan...

My higher education and learning plan (HELP) directly supports my academic development by providing a structured, high view of my planned studies up until I have achieved my higher education qualification. It allows me to benchmark my actual study progression against a sensible and realistic guide based on my yearly credit aims. By recording the start and finish time of each ‘module’ that comprises my qualification, I can easily ensure there are no conflicting timescales I was not already aware of. Adding the cost to the HELP enables me to calculate the overall cost of my qualification as well as the price of each level of study. The notes section allows me to append any thoughts I have concerning specific modules; for example in my HELP†¦show more content†¦These external courses are mostly covered in the modules included in my HELP, but some additional study and resources will be required. By making note of them in my HELP I allow myself adequate time to consi der these in conjunction with my current study, making informed choices as to whether I would be able to carry out both simultaneously or if extra time would be required. Using a HELP supports my career development in both my current organisation and in my future plans to change the direction of my career. Having a HELP demonstrates to my current employer and potential future employers that I have considered my role within an organisation, and how further academic and personal development can help support my responsibilities within it. It evidences commitment to my own development outside of work that could potentially reflect back and improve my performance in the work place. It will also allow my employer to see other positions or areas my continued development could benefit the organisation in the future. Looking beyond my current employment, having a HELP in place allows me to plan out a future career change I have in mind. After completing my qualification I will hopefully be a ble to switch to a more specialised role, either in the same organisation or another entirely. There is also a chance that demonstrating I have a plan in place to study towards a specificShow MoreRelatedDevelopment Plan For The Professional And The Academic Field1521 Words   |  7 PagesDevelopment Needs Analysis Introduction Why a development planning is important to a learner who wants to succeed in the professional and the academic field? A development plan is defined as a structured and supported process commenced by learners to consider their own learning, performance and achievement and to plan for their personal, educational and career development. 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As defined in provisions authorizing Perkins funds for tech prep, a tech prep education program is a combined secondary and postsecondary program that- leads to an associate degree or two-year certificate; provides technical preparation in at least one field

Equal right for marriage Essay Example For Students

Equal right for marriage Essay Equal right for marriage BY ptnk1996 Chris Zhu 08/01/13 Essay #3 final draft The American dream is one of freedom and equality. Its supposed to be branded in the hearts of every United States citizen however, when it comes to homosexuals, citizens of the United States wake up and the dream is demolished. Same-sex marriage is the most conflicting issue in the currently society. Marriage is basically a private matter and a fundamental human right, so people should have the right to decide with whom they marry, not the state. In the essay titled Gay Marriage: Societal Suicide, Charles Colson talks about his reasons for opposing same-sex marriage. The main argument is built around Colsons belief that legalizing same-sex marriage would lead to the decoupling of marriage, and ultimately result in what he describes as: an explosive increase in family collapse, out of wedlock births and crime. (P463) It seems like same-sex marriage is the death of family. However, in the other essay Desecration? Dedication! written by Anna Quindlen, she argues that gay ouples, like career women, are being held to a higher standard than other people and that this is unfair (P461). Although she is not thorough for gay marriage but more for equal right. In comparing gays to naturalized citizens, author is pointing out how natural born citizens take for granted citizenship as well as thier right to get married. Straight people also divorce and crime. Marriage is for love, for responsibility. Gay marriage is Just another expression of marriage. Then, Charles Colson states the xtremely opposition in gay couples having children. Among the statistics, Colson lists that: Boys who grow up without fathers are twice as likely as other boys to end up in prison, and sixty percent of rapists and 72 percent of adolescent murderers never knew or lived with their fathers, and girls raised without a father in the home are five times more likely to become mothers while still adolescents. (P463) He continues to mention additional studies that illustrate the link between children who ome from broken homes and the development of behavioral problems and poor academic performance throughout the childs lifetime. Anna Quindlen also indicates, One of the chief arguments opponents have against same-sex marriage is that marriage is designed first and foremost to produce and shelter children. (P461) However, she explains that nowadays, more and more people who dont want to have kids, women who ar e past childbearing age. These all the behaviors from straight people, so having the baby is absolutely not the purpose for marriage. The essay also mentions, Jonathan Rauch reports that the most recent Census found 28 percent of gay couples had kids. And thats probably an undercount. (P461) The evidence provided by Colson effectively demonstrates the existence of a direct correlation between criminal activity and broken families, but not only for the gay couple families. Boys and girls who grow up without fathers also happen in the unwed and divorced families. Gay couples have their children or not Just as the same as the marriage. If two persons are closed to each other regardless of their gender, they should be allowed to marry with each other. No matter how their families come from, people have absolute no right to treat them differently or put pressure on them. They are Just the two people who love each other very much. Thats all what it needs to form a family. There is no abnormal marriage. The abnormal Just lies in our eyes. Legalizing gay marriage is granting same-sex couples the right to marry and ensure all citizens have equal rights and opportunities.