Boost Juice Case Study

Today, people focus more than(prenominal) on their health, choose their foods really c befully because they suck up seen that people has cancer, heart disease, and diabetes more than before. corroborate ahead was understood what its customers needs, and bring the best serve to customers. So it was no-hit by produce the healthy drink. supercharges harvest-times are unlike with its competitors and focus on macro-environmental to shuffling its business successful. Boost, the succus company was created in 2000 with the first store in conspiracy Australia. In 2003/04, their capital growth 257% and a turnover is roughly $20 million. In 2007, they have more than 180 stores in Australia and around the world. They are making assorted healthy product such as low-fat, super, skinny, lite, sporty smoothies, crushes, juices and snacks (Kotler et al. 2009). at that place are four-spot major elements of grocerying strategy: market horizontal sectionation and targeting, specialism and positioning. These elements mean that companies have to select customers to serve, and create nourish for them (Armstrong et al. 2012). In this case, Boost Juice has defined market segments; it intend break open the group of customers to serve such as aged, lifestyle, etc...After defined market segmentation, it will select one of these segments to enter.

That is why their products have many a(prenominal) types and different size as small, intermediate and large for customer to choose. Also, they must decide how differentiate of for each one target segment and what position for those segments. They must find what are advantages and disa! dvantages of competitors product, and they can weaken their market positions for the products. However, positioning means a company has to turn in about their products and why customers inadequacy to choose they one, not the competitors one. In this case, Boost Juice has a focus group seek to find out what the customers claim and get customers feedback about their products. They have particular customer segment, different name of brand. (Armstrong et al....If you want to get a full essay, set out it on our website: BestEssayCheap.com

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