How relevant are contemporary attempts to encourage 'green Essay

How relevant are contemporary attempts to encourage green consumerism - Essay ExampleContemporary educated consumers must be aware of the burning environmental problems as well as informed by the product labeling and according to this knowledge to purchase only the goods which are environment friendly. Such new consumers also should backsheesh a way of life that matches their new green tastes. In the work we are going to examine the roots of green consumerism, its main manifestations and define the concern of this trend on the green movement as a whole. How relevant are contemporary attempts to encourage green consumerism? The idea of green consumerism trend is when the environmental benign awareness enters the life and mind of most people the purchasing force of markets bequeath make all manufacturers to turn their products and production into green. Otherwise these manufacturers will be rejected from the markets by the green customers. According to this strategy, only the manufa cturers, which meet the demands of greening will preserve their positions on the market. This approach also allows people to get into in decision-making process voting by their credit cards. However, there is a nonher view of green consumerism, according to which the whole mass of consumers is considered to be exploited by misleading advertising appealing to badly-informed environmental consciousness of people. According to the first point of view ecological crisis is the result of low-quality consumption, while according to the second one, this crisis is caused not only by the quality but by the volume of consumption (Goldberg et al, 1997). There are even skeptics who think that the green consumption may ontogenesis the environmental problems as it encourages the manufacturers to produce new products under the misconception that they are environmental friendly. Some people respond to green appeals that there is no such liaison as a green lunch (cited in Goldberg et al, 1997). En vironmental sustainability is one of the trio key elements of corporate sustainability other two are economic and social. Although these three elements are interrelated, e environmental one is often stay behind economic and social elements. A court benefit analysis of environmental circumspection systems found that average pay-back period makes 2 years. According to other studies check management of environmental risks (for example, environmental marketing strategies) are linked to lower cost of competitive advantage. Generally speaking, marketing managers are often concerned about the appropriate shade of green they should apply in their companies. The question is whether a latterly green approach can be used in ecological sustainable organization, whether this approach an be considered proactive, long-term oriented, beneficial and preserving the environment. This problem involves a two-fold challenge. prototypical of all marketers should understand which consumer attitudes should be taken into consideration while making green performance assessment. The better marketers understand what makes consumers evaluate green strategy of the organization, the better they will be able to create strategies answering consumer demand. Unfortunately up to date the sufficient investigations of green consumer behavior have not been conducted. The second toil for marketing managers is to access how well they are doing within the green conception of their organization. There exists